starting business vending

My boyfriend is absolutely fascinated with China and its economic progress. In the past several years I listened to his fascinating reports from the heartland China or from the ever-bigger cosmopolitan cities that changed the economic map of the entire world.
It made me wonder while listening to him, what would it take for the western world to penetrate the Chinese market? There is no doubt that the internet is a borderless marketing platform nowadays and therefore, it would make the most sense to use it as a Trojan horse for the Chinese market.

Now, metaphors aside, in order to zoom in on the Chinese economy, an entrepreneur would have to focus on and closely target the Asian consumer. One example:

The Chinese use chopsticks to eat. Programs that are selling customized or Chinese custom-printed chopsticks would find a niche in their consumer market.

Geography and culture are two additional issues. Chinese people respond completely different to advertising than their western counterparts. Therefore marketing programs for Chinese should aim at the core of their culture and how they will respond to what they see on the Internet. Along with the cultural divide, the way the people in Asia work is more conservative and while they embrace the workings of the Internet and welcome this truly borderless tool into their world, they function on more conservative venues in a lot of ways. For instance, an Asian consumer relies on trust when purchasing anything, regardless of the value of the item. Therefore the marketing would have to be designed specifically to counter any possible resistance and instill confidence in the product being sold.

So, in conclusion, the first thing an entrepreneur targeting the Chinese market needs to do is to get to know the Asians better by doing a lot of research about their habits, their thinking, culture, preferences and habits. Asians are slowly opening up doors and minds to the idea of purchasing and selling on the Internet.